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Loyalty programmes are a great way to develop relationships with your customers and improve customer retention. But, before you can avail yourself of these benefits, you need actual enrolment in your programme.
For many businesses, convincing customers to register for their rewards can seem daunting. So, we made this list of 7 amazing ways businesses can grow membership in their loyalty programmes.
1. Use your staff
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Your staff are in a unique position to promote your loyalty programme. For any in-person business, they are the first line of communication between you and your customers, and they directly represent your brand. Beyond being a point of contact, staff can also offer more personalised advertising for your programme than print ads or posters.
2. Measure Enrolment
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Since your staff can be such an integral part of recruiting customers to your loyalty programme, convincing team members to promote the programme is important. One key way to do this is to measure how many customers each employee has registered for the programme. This motivates staff and serves as direct feedback for how well you are advertising your programme.
3. Use In-Store Advertising
Once a customer is in your store, you know they are at least mildly interested in your product. Consequently, promoting your rewards in-store is the best method of connecting with individuals who are likely to enrol. Nonetheless, hounding your customers about your loyalty programme from the second they walk in will most likely leave them feeling more annoyed than valued. To overcome this obstacle, posters and other promotional materials could be plastered across your store. They are a less forceful means of advertising and they are still tremendously effective.
4. Use Social Media Advertising
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Most consumers spend a lot of time on social media. Scrolling, clicking and browsing through oceans of content. If your business does not at least try to display your loyalty programme on social media, you are missing out on reaching thousands of possible enrolees.
5. Offer Sign-up Rewards
Sometimes knowing about your programme is not enough. Often customers need a clear reason to join your loyalty programme, and offering immediate rewards upon registration can give first-time buyers the push they need to register.
6. Launch a Mobile App
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Customers are 59 per cent more likely to join a loyalty programme if it is accompanied by an app. This may seem odd, but the ease of using a mobile app cannot be overlooked. Downloading an app takes mere seconds and it can be used immediately once the download is completed. For customers in a rush to leave the store, this offers a more convenient means of enrolment.
7. Incentivise Referrals
Customers are 59 per cent more likely to join a loyalty programme if it is accompanied by an app. This may seem odd, but the ease of using a mobile app cannot be overlooked. Downloading an app takes mere seconds and it can be used immediately once the download is completed. For customers in a rush to leave the store, this offers a more convenient means of enrolment.
Businesses can greatly benefit from having a loyalty program, as it can help improve customer retention and build stronger relationships with their customers. However, getting customers to enrol in the program can be challenging. By using these 7 tips, businesses can effectively promote their loyalty program and attract more customers to enrol. From leveraging their staff and measuring enrollment to using in-store and social media advertising, offering sign-up rewards, launching a mobile app, and incentivizing referrals, these tips can help businesses grow membership and achieve greater success with their loyalty program.
Have you run into any of these problems? Or do you have any ideas we missed? Share your thoughts in the comments below.
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