Selling one product is good, but moving extra inventory with each sale is even better.
Product bundling is a sales strategy where businesses sell multiple products as a single unit, encouraging shoppers to pay in advance at a discounted rate. Based on this concept, we’ve launched Bundles - a new feature that lets you create multi-buy offers for your customers to pre-purchase and redeem by scanning your coffee shop’s mobile app or the LoyLap Google/Apple wallet at your POS. This approach means immediate revenue for you and great value for your customers, ensuring they see the benefit of always choosing your business over others down the street.
So, whether your customers are getting a whole haul at a lower price than if they bought each item separately, or discovering new products curated just for them, incorporating bundles into your sales strategy can help you brew up more business and make your coffee shop the go-to spot in town.
With product bundles, coffee shops like yours can offer five or more individual products as a combined package. For example, instead of charging customers €3 each time they buy a coffee, your café could offer 10 coffees for €25 upfront. This effectively lowers the cost per coffee to €2.50, providing greater value for your customers while increasing your cash flow.
Bundles can take different forms:
Single Product Bundles: These consist of multiple units of the same product, such as 10 coffees or 5 pastries.
Combo Bundles: These include a mix of products or services, like a breakfast combo (coffee + pancakes).
Bundles are more than just a way to sell products - they’re an effective approachfor generating immediate revenue. By offering a bundle deal, you encourage customers to spend more upfront, creating a surge in cash flow. For example, when you offer 10 coffees for €25, you're not only increasing your average transaction value but also securing a steady stream of revenue. This upfront investment from customers means you’re boosting sales today, which helps stabilize your cash flow and gives your business a financial cushion.
When customers purchase a bundle, they’re making a commitment to your café. They've invested in a package deal, and that initial investment often translates to increased loyalty. This repeat business fosters a stronger connection to your café, turning occasional visitors into regulars. By strategically designing bundles that cater to your customers’ preferences, you’re not just selling products—you’re cultivating a loyal customer base that appreciates the value and convenience you offer.
Bundles offer an effortless way to introduce customers to new products and increase your average transaction value. For example, a breakfast bundle that includes a coffee and a pastry not only provides a great deal but also exposes customers to items they might not have tried otherwise. This subtle upselling and cross-selling strategy allows customers to discover and enjoy a broader range of your offerings
How can Bundles be applied to coffee shops?
Almost every product in a coffee shop can be bundled for simplified inventory management - from cappuccinos to sandwiches to pastries baked in-house. By offering bundles, you not only make it easier to manage your stock and increase your cash flow, but you also create attractive deals for your customers that drive repeat business and enhance brand recognition.
Just think about it: fast food establishments offer combos because it’s cheaper than buying items separately and simplifies ordering. Why wouldn’t you offer bundles at your coffee shop?
You could create a Coffee Lover’s Bundle, where customers who love coffee prepay for a mix of 10 cups of cold brew, lattes, and espressos at a discounted rate.
Or perhaps you have a deal where customers prepay for several breakfasts and iced coffees - an ideal option for digital nomads, freelancers, or anyone who wants to start their workday eating breakfast at your place. The key is to get creative and understand why you’re bundling your products to ensure they catch the attention of your target customers.
Who doesn’t love walking away with a great deal? When you offer bundles, you're giving your customers a chance to save big on their favorite items. Whether it’s 10 coffees for €25 or a breakfast combo with a coffee and a pastry, customers instantly recognize the value.
Product bundles offer your customers the luxury of making a single purchase and enjoying the benefits over time. No need to pull out their wallet every time they want a coffee - it's already taken care of. It’s like having a pre-paid pass to their favorite café experiences, ready to be redeemed whenever they choose. This hassle-free approach not only simplifies their routine but also builds loyalty, as customers appreciate the ease of repeat visits.
There’s a powerful psychology behind the concept of a good deal. When customers purchase a bundle, they feel like they’re getting more for their money. The idea of paying less per item when buying in bulk or as part of a combo taps into the human desire for value. This “more bang for your buck” mentality creates a positive emotional response, giving customers that warm, fuzzy feeling of having made a smart choice. This positive association not only encourages repeat purchases but also fosters a deeper connection with your café. When customers feel they’re getting a great deal, they’re more likely to return and become loyal patrons.
In a coffee shop, customers often stick to their usual orders - a particular type of coffee, a favourite pastry, or a go-to sandwich. While this consistency is valuable, it can also mean many of your menu items go unnoticed by regular patrons.
Product bundles give customers a chance to discover - and fall in love with - a new product that they might not have purchased on their own. For example, customers who always order cappuccinos might be hesitant to try one of your signature iced coffees. However, if you create a bundle that includes 10 cappuccinos plus two iced coffees, the customer will be more likely to give that new product a try. This not only introduces them to a different item on your menu but also enhances their overall experience by offering variety.
Balancing the right amount of stock to meet customer demand without over ordering can be challenging. With bundles, you can pair less popular items with top-sellers, making it easier to move slow-moving inventory.
For instance, if you have an abundance of a particular pastry that isn’t selling as quickly as expected, you can bundle it with a popular coffee drink at a slight discount. Or, if you have an overstock of a tea blend that isn’t as popular, you could create a *Tea Time Bundle* that includes the tea along with a small pastry. This could attract tea lovers and encourage them to try the new blend, helping you move the excess stock.
The same approach would work with excess packaged snacks, like granola bars or chips. Imagine a bundle called *Snack & Sip*, where you pair snacks and drinks together, increasing the appeal of the offer.
Using bundles for better inventory management not only increases the likelihood that customers will try new products but also helps clear out excess stock before it becomes stale or needs to be further discounted.
As more coffee shops open, consumers’ standards for how they spend their money are rising. To attract and retain customers, your coffee shop needs to offer something others don’t. This isn’t just about having the best coffee or the trendiest decor, but about understanding your customers' needs and delivering a unique value proposition that speaks directly to them.
By carefully selecting and pairing items, you can address specific customer preferences, offer better value, and create a more thoughtful shopping experience for those with higher expectations.
For instance, let’s imagine you have a gym next door. You could create a *Morning Energizer Bundle* that includes popular espresso drinks and protein-packed snacks for health-conscious customers. This not only meets a need but also shows that your coffee shop understands and values its customers.
The same idea could apply to students. If you have a university nearby, you could create bundles that cater to this group of customers, like a *Study Session Bundle* with a week’s worth of coffee (prepaid for five drinks), a choice of pastry each day, and a bonus coupon for a free cold brew.
By offering bundles that deliver more for less, you appeal to consumers who demand more value from their day-to-day brand choices.
Crafting the right bundling strategy for your brand is easy when you have an intuitive platform with cross-sell capabilities and analytics at your fingertips.
Bundles by LoyLap not only allows you to create compelling multi-buy offers that attract and retain customers, but it also provides you with analytics to measure the success of your efforts. While other platforms may simply offer tools to create bundles, LoyLap goes a step further by giving you the data-driven insights needed to understand which bundles resonate with your customers and which don’t. You’ll be able to track sales performance, understand customer preferences, and make informed decisions that enhance your business’s overall profitability. Instead of guessing what works, you’ll have concrete data to guide your bundling strategy, making it easier to respond to market trends and customer needs.
Sometimes, merchants might feel overwhelmed when facing new technology, fearing it will be difficult to implement or that it might disrupt their current operations. We understand that your focus is on running a successful business, not navigating complex systems. That’s why LoyLap has designed Bundles to be as straightforward and user-friendly as possible. Setting up bundles requires just a few simple steps. Even if you’re not tech-savvy, our intuitive platform makes it easy for you to create a bundle, put it up for sale, and target your customers without adding extra stress to your daily routine.
Redeeming bundles is just as simple. Once customers have prepaid for a bundle, they can scan the merchant’s mobile app or the LoyLap Google/Apple wallet QR at the point of sale (POS). The system automatically recognizes the bundles, allowing for quick and effortless transactions. Your staff won’t need additional training, and customers will enjoy a smooth, efficient checkout experience with just a click of a button. Plus, LoyLap’s Bundles integrate seamlessly with other products in the LoyLap suite, such as online ordering, loyalty programs, and gift cards, allowing you to work with these tools without needing to hire separate service providers.
Bundles aren’t just a passing trend - they’re a strategic business move that delivers substantial benefits for both businesses and customers alike. For businesses, bundling translates into increased sales, higher average transaction values, and a stronger sense of customer loyalty. By offering appealing combinations of products at a discounted rate, you encourage customers to spend more upfront while also introducing them to items they might not have considered purchasing individually.
For customers, the appeal of bundles lies in the convenience, savings, and added value they provide. Whether it's a breakfast bundle featuring their favorite morning essentials or an iced coffee deal to get them through the afternoon, bundles offer customers the satisfaction of getting more for their money while also simplifying their purchasing decisions. The ability to prepay for a curated selection of items makes their experience seamless and enjoyable, encouraging repeat visits and greater brand loyalty.
By thoughtfully crafting bundles that cater to the specific needs and preferences of your clientele, you position your coffee shop as a destination that truly understands and values its customers. Whether you're offering a hearty breakfast combo or a refreshing iced coffee package, bundling has the potential to significantly enhance your business's profitability and customer retention, making it an essential tool in your overall business strategy.