Mobile Push Notifications: Announcing Our Newest Feature

2 min read | |

Businesses using a LoyLap custom-branded mobile app can now more easily reach and connect with their customers using our new push notification feature in LoyLap Campaigns. The feature allows you to send mobile alerts to your customers via the app about sales, promotions, and more. 

LoyLap Campaigns is a game-changing tool that will help you engage and convert customers like never before. You can target customers based on their behaviour, demographics, or what they have bought, reach them with a push notification on their mobile device, and then engage and convert them with your compelling campaign offer.

Campaigns can be created in minutes and sent out to customers at a time of your choosing making it easy for businesses to reach out to their customers with timely and relevant information.

With LoyLap Campaigns businesses can engage their customers with push notifications that are personal and persuasive, and transform their customer relationships into sales through targeted messages that convert.

What is a mobile push notification?

A mobile push notification is a message that pops up on a mobile device to notify the user of some information, this could be a new sale or promotion. Mobile push notifications are sent to the user's mobile device as an alert, even if the app is not currently running. This makes it easy for app users to stay up-to-date on the latest events and offers from the businesses they follow.

Why use mobile push notifications?

There are many reasons why businesses should consider using mobile push notifications as part of their marketing strategy to reach and engage their customers. They include:

  • PersonNoBG

    Push notifications are more visible and attention-grabbing than other types of notifications, such as email. This means that they are more likely to be noticed and read by the user.
  • Push notifications can be sent to users even when the app is not currently running, which makes it easy for them to stay up-to-date on the latest offers and events from the businesses they follow. And also enables businesses to reach and re-engage customers they may not have seen in a while.
  • Push notifications can be tailored to reach specific segments of customers based on their behaviour, demographics, or purchase history. This will make your notification more likely to be relevant and interesting to the user. Read our blog here on customer segmentation.
  • Push notifications are a great way to encourage repeat visits to your business and increase customer loyalty if used in conjunction with a loyalty program.

How do I create a mobile push notification?

Creating a Campaign with a mobile push notification is easy and can be done in minutes in your LoyLap dashboard. Read our how-to guide here. 

If you're not already using LoyLap Campaigns, be sure to check out our website for more information on how you can start using this powerful tool to reach and engage your customers today.

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