Why saying happy birthday is good for business

As one gets older, the desire for a birthday party fades from an annual affair, to an event reserved for the major milestones – 30^th​ ^​, 40​^th, 50^​th​ ^​. However, no matter what age, the period surrounding one’s  birth is a special time, even if we’re unwilling to admit it sometimes. Facebook is a testament to this idea, with sections for recent, upcoming and monthly birthdays, push notification reminders and birthday recap videos to share on your timeline. One thing is clear, people like being acknowledged. 

At LoyLap, we believe that actions speak louder than words, so we built the technology for you as a merchant to easily celebrate with your customers by offering a nice little surprise on their birthday. You choose the dates (reward customers on their actual date of birth, or even the days leading up to it), decide on a gift and LoyLap takes care of the rest. An in-app alert will be sent to all of your customers with upcoming birthdays, wishing them well and gifting a reward of your choosing, be it a free product, or a monetary discount off their basket total. With our Campaigns feature, you can automate the process, ensuring you never miss an opportunity to commemorate a customer’s birthday, while driving traffic and increasing spend. 

Concerns over misuse? It’s easy to become disillusioned when you see the lengths that some will go to reap that extra free coffee, but creating a new account or changing your DOB simply won’t suffice. Our advanced technology restricts users that may try to manipulate the system to their advantage, vastly decreasing the likelihood of fraud or abuse.

By incentivising  customers on their birthday with LoyLap, you create a friction-less reward system that integrates seamlessly with your business, while showing appreciation for your valued customers. While it may amount to a few dozen muffins over the course of a year, as a consumer, those positive feelings of appreciation translate into brand loyalty, which will keep your customers coming back again and again. 

Watch the short video below on how to setup a birthday reward for your business. 

Campaigns Series: Happy Birthday Reward from LoyLap on Vimeo.