Enhancing payment options for customers of Bannatyne Group

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LoyLap's partnership with Bannatyne Group creates a gym and spa experience transformed for the Covid-19 era and beyond.

LoyLap is delighted to announce a step-change in our relationship with one of the UK’s largest chains of health clubs and spas, the Bannatyne Group. LoyLap’s technology will further enhance the payment options for members of the leading Group, which will facilitate them to pre-order products directly from their mobile devices.

As regular operations recover in gyms and spas across the UK after a difficult period of Covid-related lockdowns, LoyLap and the Bannatyne Group have taken this step, which will help reduce contact in the near term while offering members greater convenience in their experience both now and well beyond the pandemic. The online ordering function, enabled by LoyLap’s technology solutions, means members can now pre-order drinks, protein shakes and accessories from their mobile device and select their collection point within the health club. As the system is also linked with members’ LoyLap wallets, they can use their existing LoyLap accounts for direct payment, allowing for a seamless order and collect experience.

We have an established relationship with Bannatyne's which over the past six years, has driven innovation in the gym and spa sector in the UK. The hallmark of our partnership means that customers of Bannatyne’s benefit from a modern, personal and streamlined experience through the incorporation of the latest digital payments solutions.

In 2015, Bannatyne’s began using LoyLap gift-cards before rolling this product out in all of its hotels and health clubs across the UK. Bannatyne’s subsequently set out to take the gym cashless in a response to member preferences not to bring cash or card into their clubs. LoyLap devised a solution and introduced wristbands with an RFID chip inside linked to a debit card via the LoyLap wallet, enabling Bannatyne members to pay with the wristband. The bands have proven to be a great success, delivering a streamlined customer experience that has seen more than 200,000 accounts set up by Bannatyne members. 

CEO of LoyLap, Patrick Garry said:

“At LoyLap, we are committed to finding new and innovative ways of incorporating digital payments into the toolkits of businesses while simultaneously creating a positive experience for customers. We are proud of our partnership with the Bannatyne Group, which through its ambition, scale, and commitment to innovation, has allowed us to showcase what a first-class digital payments system can do. 

“Working with Bannatyne across LoyLap’s range of products, we have streamlined operations, improved company knowledge of member preferences, and, most significantly, delivered a step-change in the customer experience. These solutions, while cutting edge and highly effective, are also incredibly adaptive and affordable – this is the message that LoyLap is taking to businesses of all sizes as we move from the struggle of the pandemic to a further acceleration in the digitisation of our economies.”  

Duncan Bannatyne, CEO & Chairman of the Bannatyne Group, said: 

“Everything we do is designed to give our members the best experience possible.  Working with LoyLap has enabled us to provide members with innovative contactless payment solutions.  The member B:360 wristbands are a ‘one stop shop’ for gaining entry to the health clubs, operating the lockers, contactless log in to our Wellness App when using Technogym equipment and payment for food, drink and other products within the health clubs and spas.  

“During the Covid-19 pandemic this has proved invaluable, and the next logical step was to enable pre-ordering from our café bars for takeaway or eat in options. LoyLap offers us the solutions we need.”  

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