How LoyLap Can Increase your Sales This St. Patrick’s Day

St. Patrick’s Day isn’t just about wearing green and celebrating, it’s also a golden opportunity for businesses to attract customers and drive them to spend in your business. With the right strategies in place, you can make the most of this festive season. In this blog, we’ve gathered a variety of tips and recommendations to help businesses, from coffee shops to golf courses and spas, maximise their St. Patrick’s Day sales. Whether it's through personalised offers, gift card promotions, or exclusive packages, these ideas will ensure your business stands out. 

Content Summary:

1. Hotels: Enhance Guest Experiences and Drive Loyalty 
2. Coffee Shops: Keep Customers Coming Back for More
3. Restaurants: Maximise Foot Traffic and Customer Spending
4. Beauty Salons & Spas: Attract New Clients and Delight Regulars
5. Other Businesses (Clothing Stores, Golf Courses, Catering)

Hotels: Enhance Guest Experiences and Drive Loyalty 

Tip 1: Create Eye-Cathing & Memorable Experiences

Use LoyLap Experiences to create, list ,and sell unique St. Patrick’s Day Experiences. A "Stay & Dine" bundle, featuring a themed dinner and complimentary cocktails for guests booking a stay on St. Paddy's Weekend, is already a compelling offer. However, incorporating modifiers - such as a spa treatment, guided whiskey tasting, or VIP seating for live entertainment, creates additional value for guests while increasing your average revenue per booking. 

Tip 2: Use LoyLap Campaigns to Send Personalised Offers

Leveraging LoyLap Campaigns allows you to send personalised offers directly to past guests, increasing the likelihood of repeat bookings weather is for St. Patrick’s Day weekend or another holiday giving your costumers the freedom to choose when to redeem your offer .By using customer data and purchase history, you can craft tailored promotions that feel exclusive and relevant, encouraging guests to return your hotel in the near future.

Why This Works:⁣

✅ Encourages Repeat Visits – Customers return multiple times to earn their free festive drink.⁣

✅ Increases Average Spend – While collecting their stamps, customers may add pastries or snacks.⁣

✅ Adds Holiday Excitement – A themed Irish Cream Latte ties into the St. Patrick’s Day celebration.⁣

✅ Creates Urgency – A limited-time offer motivates customers to act quickly.

Coffee Shops: Keep Customers Coming Back for More

Tip 1: Offer Festive Rewards

Using LoyLap Campaigns, you can create limited-time rewards that not only encourage repeat visits but also enhance the festive spirit of St. Patrick’s Day. Special promotions tied to the holiday add excitement, increase customer engagement, and incentivise spending during the celebratory period.

Tip 2: Implement Fun Bonuses to Drive Loading Funds

Run a "Load €20, Get €22" deal using LoyLap’s digital wallet system. Customers who top up their balance receive bonus credit to spend on their favorite drinks or pastries, increasing both engagement and average spend.

Pro Tip: Leverage LoyLap’s customer insights to reward top customers.

LoyLap’s powerful customer insights allow you to identify your top patrons- the customers who visit your coffee shop most frequently and contribute the most to your revenue. By leveraging this data, you can craft exclusive, personalised offers that make these loyal customers feel valued while encouraging them to keep choosing your business.

For instance, surprise your most loyal coffee lovers with a free St. Patrick’s Day-themed dessert when they place an order online. This strategy will make them feel appreciated while encouraging them to choose your business over other options when hunger strikes.

Why This Works:⁣

✅ Strengthens Customer Loyalty – Personalised perks make customers feel appreciated, increasing their emotional connection to your brand.⁣

✅ Drives Repeat Business – A surprise reward encourages loyal patrons to visit again sooner.⁣

✅ Boosts Online Orders – Incentivising digital purchases can help grow your mobile or app-based sales.⁣

✅ Encourages Word-of-Mouth Marketing – Delighted customers are more likely to share their positive experience with friends and on social media.

Restaurants: Maximise Foot Traffic and Customer Spending

Tip 1: Promote Festive Offers

St. Patrick’s Day is the perfect occasion to create holiday-specific promotions that excite customers, increase foot traffic, and drive sales. By offering limited-time specials and exclusive discounts, you can encourage more people to celebrate at your establishment while enhancing the festive atmosphere.

Why This Work 🍀⁣

✅ Creates Urgency & FOMO – Limited-time deals encourage customers to act fast.⁣

✅ Boosts Foot Traffic & Sales – Attracts new and returning customers looking to celebrate.⁣

✅ Encourages Social Media Engagement – Festive drinks and meals get shared online, promoting your business.⁣

✅ Increases Average Spend – Bundled offers and themed items drive higher order values.⁣

✅ Strengthens Customer Loyalty – Unique experiences make guests more likely to return.⁣

✅ Helps You Stand Out from Competitors – Special promotions give customers a reason to choose you.

Tip 2: Encourage Repeat Visits with a "Dine & Earn" Campaign

One of the most effective ways to increase customer retention and drive repeat visits is by creating a loyalty-driven offer that rewards customers for their current purchase while encouraging them to return. A "Dine & Earn" campaign is a perfect example of how you can leverage LoyLap's loyalty features to turn a one-time St. Patrick's Day celebration into ongoing business.

Pro Tip:

Promote your offers across social media and email. Ensure your customers know about your specials in advance, building excitement and increasing reservations or foot traffic.

Beauty Salons & Spas: Attract New Customers & Delight Regulars

Tip 1: Offer Exclusive Packages

Use LoyLap Experiences to create exclusive, holiday-themed packages such as a “Relax & Rejuvenate” deal that includes a discounted massage and facial. These packages can be marketed as giftable options, making them perfect for customers or loved ones looking for unique St. Patrick’s Day gifts.

Offering the flexibility for customers to choose when to redeem their packages increases the likelihood that they will pay upfront, creating a boost in cash flow for your business. This strategy not only provides value for customers but also encourages them to return for future visits, enhancing long-term customer loyalty.

Why This Works:⁣

✅Attracts both customers and gift buyers – Giftable packages appeal to people looking for unique St. Patrick's Day gifts.  ⁣⁣

✅Increases cash flow – Customers pay upfront, creating immediate cash flow for your business.  ⁣⁣

✅ Encourages future visits – Flexibility to redeem packages later increases the likelihood of return visits.  

✅Boosts upselling opportunities – Once a package is purchased, you can offer additional services or upgrades.  

✅ Builds customer loyalty – High-value, exclusive packages foster long-term loyalty and repeat business.

Tip 2: Incentivise Top-ups in your App to Boost Cash Flow & Future Business

Encouraging clients to load money into your app is a smart way to boost immediate cash flow and ensure future business. One effective strategy is to run a "Recharge 100, Get 110" offer, where clients receive 10% more value for booking and prepaying in advance. This type of promotion incentivises customers to commit to treatments or services they might have otherwise delayed, while providing your business with immediate revenue and future guaranteed bookings.

Pro Tip:

One effective way to maximise bookings during the St. Patrick's Day season is to send personalised campaigns to your regular customers, offering them a discount or exclusive deal if they book by St. Patrick's Day. This strategy leverages your existing customer base and creates a sense of urgency, encouraging customers to book sooner rather than later.⁣

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Personalised messages help make your customers feel valued and recognised, which in turn strengthens their loyalty to your business. By offering an exclusive deal tailored to their previous visits or preferences, you’re giving them a reason to act quickly, before the offer expires. 

Other Businesses (Clothing Stores, Golf Courses, Catering)

Tip 1: Offer Reward Bonuses To Increase Larger Purchases

For clothing stores, implement a "Spend 100, Get 10 Back" bonus to incentivise larger purchases. Use LoyLap’s analytics to identify your top shoppers and reward them with exclusive offers or discounts.

Tip 2: Promote Gift Card Deals for Golf Courses

One effective way to increase sales during the St. Patrick's Day season is to offer gift card deals for your golf course. Offering discounted or bonus-value gift cards can encourage customers to buy them as gifts or for future use, driving more revenue for your business. For example, you could offer a "Buy a $100 gift card, get a $20 gift card" promo, which adds extra value and entices customers to spend more. This promotion can attract both golfers looking for a great deal and those searching for a thoughtful gift for friends or family.

Why This Works:⁣

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✅ Boosts sales by increasing immediate revenue while encouraging future visits.⁣

✅ Attracts new customers when gift cards are given as gifts.⁣

✅ Encourages repeat business as gift card recipients return to use them.⁣

✅ Builds customer loyalty by offering perceived value through bonus gift card amounts.⁣

✅ Increases pro shop sales as gift cards can be used for merchandise and golf accessories.

Tip 3: Send Personalised St. Patrick’s Day Offers to Regular Clients

For catering businesses, a great way to boost bookings for St. Patrick’s Day is to send personalised campaigns to regular clients offering an exclusive discount or special deal if they place their order by a specific date (e.g., March 17th). This could be a percentage discount on their St. Patrick’s Day catering package or a free upgrade (like adding an extra dish or drink package). Personalised offers make customers feel valued and create a sense of urgency, motivating them to place their orders ahead of the holiday.

Why Choose LoyLap?

LoyLap’s powerful tools allow you to:

• Increase revenue with prepayments and bonuses.
• Keep customers engaged and repeatedly spending at your business with personalised offers.
• Create memorable experiences to leverage new consumer trends
• And much more! 

This St. Patrick’s Day, let LoyLap help you create campaigns and rewards that deliver results. Whether you’re in hospitality, retail, or fitness, LoyLap can take your business to the next level.