Updating Our Pricing to Better Serve You

At LoyLap, our mission has always been to facilitate smarter and seamless transactions between Merchants & their Customers'. We believe that delivering on this mission means constantly reinvesting in our platform—whether that’s improving reliability, rolling out new features, or making sure our support team can be there when you need us most.

To continue doing this, we’re updating our pricing structure to better reflect the general economic climate since our last update 3 years ago. 

What’s Changing

• Monthly Plans: We are making a modest increase to our monthly SaaS subscription plans. This adjustment helps us cover rising operational costs and ensures we can keep investing in innovation and service.

• Transaction Fees: At the same time, we’re lowering our transaction fees. For many of our merchants who process higher volumes through the platform, this means that while the subscription fee is slightly higher, your overall cost of using will actually go down.

• Removing Free Allowances: When first devised by myself, I thought free allowances would allow us to differentiate from competitors who did not offer them. The reality, however, is that they complicate our pricing and make it more complicated. So we have removed free allowances and compensated by also reducing the transaction fees to not unduly affect our existing Customers.

Why We’re Making This Change

We pack a lot into all our our subscription plans; with Loyalty & Gift Card services available on our lowest cost plan (Starter). The reality is that technology infrastructure, security, and customer support costs continue to rise across the industry. Given we do not want to remove functionality from any plan which would force Merchants to upgrade, we have elected to increase the cost of plans relative to the value which they provide; factoring in the general competitive landscape. Furthermore, by restructuring our fees, we’re ensuring that the businesses who use our system the most—those who generate strong transaction volumes—will be rewarded with lower overall costs.

In conjunction with this, we recognise that the Market always expects more of us and thus we have to continually push to offer more innovate tools which make our product better for your Business and it's customers. What our customers sign up for when they first join LoyLap, is only least they can expect from us as we continue to roll out new features which we make available to all our Customers; not just new customers. For example our recent Apple and Google Wallet pass update now means customers who receive a Digital Gift Card can add it to their own phones digital wallet alongside their debit cards etc; there is no better way for customers to receive or spend their Gift Card or earn Loyalty than this. 

In short: lighter users will pay a little more for access, but heavier users will benefit from reduced fees and in many cases will see net savings.

What This Means for You

If your business is growing and transacting well on LoyLap, these changes are designed to make the platform even more cost-effective. And if you’re just getting started, you’ll continue to have access to the same powerful tools that help you grow, backed by ongoing investment in features, stability, and support.

Looking Ahead

We know price changes can feel like an adjustment, and we don’t take them lightly; hence why we so seldom adjust our pricing. Every decision we make is with the long-term success of our Business and the Customers we serve in mind. These changes allow us to keep building the best and most secure possible product for you—and to make sure we’re your partner in growth for years to come.

To view our updated pricing in full please visit Loylap.com/pricing

Thank you for your trust and continued partnership.

Sincerely, 
Patrick Garry
CEO, LoyLap